Influence: Science and Practice (5th Edition) Robert B. Cialdini
Publisher: Pearson Education

Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Influence: Science and Practice (5th Edition). Vicarious extinction of avoidance behaviour. Recommended reading: The Innovator's Dilemma by Clayton Christensen, Influence: Science and Practice, 5th ed by Robert Cialdini, Meatball Sundae by Seth Godin (although all of his ideas also appear on his blog). In the third condition they observed the dog in a positive context but with no model present and in the fourth condition they participated in positive activities without any exposure to either the dog or the modelled displays. Uncovering which factors cause a person to say “yes” to another's request). Journal of Personality and Social Psychology, 5, 16-23. Formerly (and much better) titled Influence: The Psychology of Persuasion. Influence: Science and Practice (5th Edition) by Robert B. Uncovering which factors cause a person to say "yes" to another's request). Influence: Science and Practice is an examination of the psychology of compliance (i.e.